FINA Communications Department

Embracing Innovation - Aquatics in a Global World

Today's world is changing and, as technology and innovation continuously evolve, it can be difficult to keep up. It is essential, therefore, that National Federations and the wider Aquatics community are aware of the opportunities available and that they embrace innovation in their day-to-day activities.

This year's Conference programme aims to inspire the Aquatics family to progress and become even more successful, by exploring ways in which it can embrace innovation, use practical tools to reach new audiences, generate new types of revenue, and promote our sport worldwide.

The Convention will hear from a number of experts from inside Aquatics and beyond. Marketing, media, development, sponsorship, hosting and events - our experts weigh in on what it takes to succeed in each of these areas, inspiring Aquatics leaders with new ideas and new ways in which to incorporate innovation to achieve the highest returns.

Together, we can make Aquatics stronger!

Saturday 8 December
09:30 - 10:00 Welcome & Conference Opening
10:00 - 11:00 Topic 1: Hosting Aquatics - Expanding Impact for City & Sport
11:00 - 11:30 Coffee Break
11:30 - 12:30 Topic 2: On-Site Fan Experience - Creating Memories of a Lifetime
12:30 - 14:00 Lunch Break/ Networking
14:00 - 15:00 Topic 3: Off-Site Fan Experience - Reaching Fans Around the World
15:00 - 15:30 Coffee Break
15:30 - 16:30 Topic 4: Digital & Social Media - Engaging Fans In-between Events
16:30 - 17:00 Interview of the day
17:30 - 18:30 Official Opening of FINA World Aquatics Convention

Sunday December 9
10:00 - 11:00 Topic 5: Financing & Fundraising - Generating New Revenues
11:00 - 11:30 Coffee Break
11:30 - 12:30 Topic 6: Licensing & Merchandising - Tapping into New Partnerships
12:30 - 14:00 Lunch break / Networking
14:00 - 15:00 Topic 7: Anti-Doping - Ensuring Fair Play in Aquatics
15:00 - 15:30 Coffee Break
15:30 - 16:30 Topic 8: New Activities - Increasing Support
16:30 - 17:00 Round table: Aquatics Development - New Opportunities

Monday December 10
10:00 - 11:00 Topic 9: Swimming for All - Swimming for Life
11:00 - 11:30 Coffee Break
11:30 - 12:15 Round Table: Swimming for All - Swimming for Life
12:30 - 14:00 Lunch Break/ Networking
15:00 - 16:00 Extraordinary Technical Water Polo Congress
17:30 - 19:00 Official Closing of the FINA World Aquatics Convention

In parallel to the Convention will be held the 4th FINA Swimming Coaches Golden Clinic 2018.

'The Way to Success'

Fresh from continued successes after the Olympic Games and World Championships, the highest-profile speakers in Aquatics are confirmed to speak at Swimming Coaches Golden Clinic.

The Clinic includes the following sessions:

Saturday December 8
10:00 - 11:00 Quality vs. Quantity, Periodisation of Training Volume
11:30 - 12:30 The Path to Become a Champion
14:00 - 15:00 Competing as part of a Training Programme
15:30 - 16:00 The Future of Large Scale Data: How to Accelerate National Program Development

Sunday December 9
0:00 - 11:00 Keys of Long-Distance Training
11:30 - 12:30 Insights of Coaching a Developed Swimmer
14:00 - 15:00 Antidoping
15:30 - 16:30 Swimmers' Health: Doctors Working with Coaches

Monday December 10
10:00 - 11:00 The Resurgence of Canadian Swimming and Athlete Development
11:30 - 12:30 Adapting Coaching Style to Different Environments
14:00 - 15:00 Coaching Heterogeneous Groups
15:30 - 16:30 Road to Tokyo 2020