Beijing, host of the inaugural leg of the 2017 FINA/NVC Diving World Series, landed a two-meet deal sponsorship agreement for the first time with car and vehicle manufacturer giant BMW Brilliant Automotive Ltd.
BMW has supported the first meet from March 3-5 and will be back next year in the Chinese capital for the same event as the Official Presenting Sponsor of the Series, providing cars to the Organising Committee.
FINA Executive Director Cornel Marculescu expressed his gratitude to the sponsor:
"We are very grateful for BMW commitment to the sport of diving in China. China has historically been one of the best nations in the sport and has been the dominant force for many years now. Chinese divers represent excellence in this discipline, just as BMW symbolises excellence in the car industry.
We are extremely happy to have landed this groundbreaking deal which undeniable add more value to this top-notch annual event."
BMW promoted the new BMW X1 xDrive 25Le iPerformance which was displayed on podium at the venue this weekend (photo above).
Read more about the three-day competition here.
You can closely follow LIVE all the results of this meet on the FINA app, and and watch the finals on FINATv.
Diving World Series 2017 calendar
1. Beijing (CHN) - March 3-5
2. Guangzhou City (CHN) March 9-11
3. Kazan (RUS) March 31- April 2
4. Windsor (CAN) April 21-23